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Urgent! Performance Marketing & User Acquisition Lead (Mobile Games) Job Opening In Gujranwala Division – Now Hiring WRP Studios

Performance Marketing & User Acquisition Lead (Mobile Games)



Job description

We’re hiring a hands-on, analytically driven Performance Marketing & User Acquisition Lead to own UA for our mobile games across the full lifecycle — from lean prototype tests and soft launches to global scaling.

This role sits at the intersection of growth strategy, creative optimization, analytics and product feedback.

You’ll run hypothesis-led experiments, build repeatable acquisition playbooks, and partner with product, design and analytics to turn early signals into profitable, scalable growth.

What you’ll own

  • End-to-end UA strategy: Design and execute acquisition strategies that take titles from prototype validation to profitable global scale.

    Set objectives, KPIs and success criteria for each stage of a game’s life.

  • Prototype & early testing: Run focused, low-budget test campaigns to validate product-market fit, measure CPI and early retention (D1/D7), and produce clear go/no-go recommendations.

  • Soft launch optimization: Lead soft launch UA to optimize toward retention, monetization and engagement metrics; iterate quickly on creative, targeting and monetization hooks.

  • Creative & production partnership: Work closely with designers and agencies to brief, test and iterate video ads, playables and other ad formats; define creative test cadences and winning criteria.

  • ASO & store conversion: Own app store optimization experiments (icon, screenshots, video, copy) and conversion analysis to increase install quality and reduce CPI.

  • Scaling & channel diversification: Scale winning titles across Meta, Google UAC, TikTok, Apple Search Ads and DSPs/ad networks, maintaining ROI and LTV focus while expanding into new channels/markets.

  • Analytics & attribution: Implement and use attribution and analytics tools (AppsFlyer/Adjust, Firebase, GameAnalytics, BI tools) to perform cohort analysis, LTV modelling, and build dashboards that inform decisions.

  • Experimentation & growth playbooks: Identify and test new channels, formats and creative concepts; document repeatable growth playbooks and optimization frameworks.

  • Cross-functional feedback loop: Translate UA insights into actionable product and creative changes; influence roadmap priorities with quantifiable results.

  • Leadership & hiring: As the UA function grows, recruit, mentor and build a small, high-performance acquisition team; set standards for campaign hygiene, reporting and experimentation.

Key metrics you’ll be measured on

  • Cost per install (CPI) and CPI trend vs.

    target
  • D1 / D7 retention improvements from tests
  • Payback period and ROAS for scaled campaigns
  • LTV / ARPDAU growth and LTV forecasting accuracy
  • Creative test velocity and win rate
  • Successful soft-launch to global launch transitions

Required background & skills

  • 4+ years in mobile performance marketing / user acquisition, with demonstrable experience in free-to-play games.

  • Proven experience running prototype and soft-launch UA tests and taking titles to market.

  • Strong working knowledge of attribution & analytics platforms (AppsFlyer, Adjust, Firebase, GameAnalytics) and BI/dashboarding tools.

  • Channel expertise across Meta, Google UAC, TikTok, Apple Search Ads and familiarity with DSPs/ad networks (Unity, ironSource, Vungle, etc.).

  • Deep analytical capability: comfortable with cohort analysis, funnel conversion metrics, LTV modelling and tracking long-term unit economics.

    SQL or familiarity with BigQuery/Tableau is a strong plus.

  • Practical creative testing experience — able to brief creatives, evaluate results and iterate.

  • Excellent communication and stakeholder management: able to present complex analyses in clear, actionable ways.

  • High ownership, rapid experimentation mindset, and a passion for games and player psychology.

Plus

  • Experience with creative production (video editing, playable ad tooling, or briefing external studios).

  • Prior experience in both startup and mid/large studio environments.

  • Leadership experience building and mentoring UA teams.

  • Exposure to programmatic buying, bidding strategies and fraud prevention tooling.

Tools & tech (examples)

AppsFlyer / Adjust, Firebase, GameAnalytics, Google BigQuery, Looker / Tableau, Excel / Google Sheets, major ad platform UIs, and creative testing platforms.

What we offer

  • Ownership of UA across the full game lifecycle and opportunity to shape growth strategy.

  • Competitive salary and performance bonus.

  • Flexible working arrangements (remote / hybrid).

  • Career growth, mentorship and the chance to build and lead a UA function.

  • Collaborative, gamer-first culture with space to experiment.

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Required Skill Profession

Marketing & Media



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