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Performance Marketing & User Acquisition Lead (Mobile Games) Job Opening In Gujranwala – Now Hiring WRP Studios


Job description

We’re hiring a hands-on, analytically driven Performance Marketing & User Acquisition Lead to own UA for our mobile games across the full lifecycle — from lean prototype tests and soft launches to global scaling.

This role sits at the intersection of growth strategy, creative optimization, analytics and product feedback.

You’ll run hypothesis-led experiments, build repeatable acquisition playbooks, and partner with product, design and analytics to turn early signals into profitable, scalable growth.

What you’ll own

End-to-end UA strategy:

Design and execute acquisition strategies that take titles from prototype validation to profitable global scale.

Set objectives, KPIs and success criteria for each stage of a game’s life.

Prototype & early testing:

Run focused, low-budget test campaigns to validate product-market fit, measure CPI and early retention (D1/D7), and produce clear go/no-go recommendations.

Soft launch optimization:

Lead soft launch UA to optimize toward retention, monetization and engagement metrics; iterate quickly on creative, targeting and monetization hooks.

Creative & production partnership:

Work closely with designers and agencies to brief, test and iterate video ads, playables and other ad formats; define creative test cadences and winning criteria.

ASO & store conversion:

Own app store optimization experiments (icon, screenshots, video, copy) and conversion analysis to increase install quality and reduce CPI.

Scaling & channel diversification:

Scale winning titles across Meta, Google UAC, TikTok, Apple Search Ads and DSPs/ad networks, maintaining ROI and LTV focus while expanding into new channels/markets.

Analytics & attribution:

Implement and use attribution and analytics tools (AppsFlyer/Adjust, Firebase, GameAnalytics, BI tools) to perform cohort analysis, LTV modelling, and build dashboards that inform decisions.

Experimentation & growth playbooks:

Identify and test new channels, formats and creative concepts; document repeatable growth playbooks and optimization frameworks.

Cross-functional feedback loop:

Translate UA insights into actionable product and creative changes; influence roadmap priorities with quantifiable results.

Leadership & hiring:

As the UA function grows, recruit, mentor and build a small, high-performance acquisition team; set standards for campaign hygiene, reporting and experimentation.

Key metrics you’ll be measured on

Cost per install (CPI) and CPI trend vs.

target D1 / D7 retention improvements from tests Payback period and ROAS for scaled campaigns LTV / ARPDAU growth and LTV forecasting accuracy Creative test velocity and win rate Successful soft-launch to global launch transitions Required background & skills

4+ years in mobile performance marketing / user acquisition, with demonstrable experience in free-to-play games.

Proven experience running prototype and soft-launch UA tests and taking titles to market.

Strong working knowledge of attribution & analytics platforms (AppsFlyer, Adjust, Firebase, GameAnalytics) and BI/dashboarding tools.

Channel expertise across Meta, Google UAC, TikTok, Apple Search Ads and familiarity with DSPs/ad networks (Unity, ironSource, Vungle, etc.).

Deep analytical capability: comfortable with cohort analysis, funnel conversion metrics, LTV modelling and tracking long-term unit economics.

SQL or familiarity with BigQuery/Tableau is a strong plus.

Practical creative testing experience — able to brief creatives, evaluate results and iterate.

Excellent communication and stakeholder management: able to present complex analyses in clear, actionable ways.

High ownership, rapid experimentation mindset, and a passion for games and player psychology.

Plus

Experience with creative production (video editing, playable ad tooling, or briefing external studios).

Prior experience in both startup and mid/large studio environments.

Leadership experience building and mentoring UA teams.

Exposure to programmatic buying, bidding strategies and fraud prevention tooling.

Tools & tech (examples)

AppsFlyer / Adjust, Firebase, GameAnalytics, Google BigQuery, Looker / Tableau, Excel / Google Sheets, major ad platform UIs, and creative testing platforms.

What we offer

Ownership of UA across the full game lifecycle and opportunity to shape growth strategy.

Competitive salary and performance bonus.

Flexible working arrangements (remote / hybrid).

Career growth, mentorship and the chance to build and lead a UA function.

Collaborative, gamer-first culture with space to experiment.

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Required Skill Profession

Other General


  • Job Details

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Unlock Your Performance Marketing Potential: Insight & Career Growth Guide


Real-time Performance Marketing Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Performance Marketing in Gujranwala, Pakistan, highlighting market share and opportunities for professionals in Performance Marketing roles.

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254 Jobs in Gujranwala
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Are You Looking for Performance Marketing & User Acquisition Lead (Mobile Games) Job?

Great news! is currently hiring and seeking a Performance Marketing & User Acquisition Lead (Mobile Games) to join their team. Feel free to download the job details.

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at WRP Studios adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Pakistan laws and regulations

What Is the Average Salary Range for Performance Marketing & User Acquisition Lead (Mobile Games) Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Gujranwala. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

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Key qualifications for Performance Marketing & User Acquisition Lead (Mobile Games) typically include Other General and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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Interview Tips for Performance Marketing & User Acquisition Lead (Mobile Games) Job Success

WRP Studios interview tips for Performance Marketing & User Acquisition Lead (Mobile Games)

Here are some tips to help you prepare for and ace your Performance Marketing & User Acquisition Lead (Mobile Games) job interview:

Before the Interview:

Research: Learn about the WRP Studios's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

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Be Yourself: Let your personality shine through while maintaining professionalism.

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Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Performance Marketing & User Acquisition Lead (Mobile Games) interview at WRP Studios, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the WRP Studios's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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