Digital Media Marketing Expert (SEO Specialist) Required
MavenUp, PakistanYou’ll be in charge of the SEO Strategy for a book of clients and then to implement that strategy with a team of talented specialists. This includes hands on work, overseeing the work of others and adjusting strategy as necessary.
Job Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Preparing detailed strategy reports
Writing powerful calls-to-action to convert visitors
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Compiling and presenting SEO guidelines
Job SpecificationEligibility Criteria
4+ years of digital advertising experience
Ability to energize and inspire internal teams about the importance of digital opportunities
Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media and inbound marketing.
Show proven skills in identifying digital opportunities
Experience defining content KPIs and measurement
Deep understanding of how digital content moves through today’s media landscape and define relevant and impactful strategies
Experienced in SEO knowledge and Social media marketing savvy
At ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams
Poficiency in English
Reliable internet connection and (remote) office with a door
Candidates should have experience with four (4) or more of the following analysis tools:
Web Analytics
Search Engine Marketing
Display Marketing
Some WordPress knowledge
Google Search Console
SEMrush
And the following skills:
Keyword research
Ecommerce SEO
Backlink analysis
SEO Audits
Local SEO (helpful)
Citation building (helpful)
Nice to Haves
Experience with mid to large scale digital implementations
Ability to manage ambiguity and successfully navigate large organizations
Experience developing and contributing to the development of digital assets (such as infographics, power pages, video, etc. for link acquisition)
Experience with Email Marketing, Social Media Marketing, Referral Marketing, Content Optimization, and Marketing Automation
Information Technology and Services - Lahore, Pakistan
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