Graduate / Post Graduate in Marketing Management Establish a brand’s positioning strategy in line with the Hundred Alpha’s goals and objectivesIntegrated communication strategy for improving brand value and brand preferenceEffective media management and optimization of maximum available resourceDevelop, organize and managing of all marketing, advertisement and promotional personnel and activitiesUnderstanding of services offered, its positioning and brand management backed by agood understanding of brand using integrated communication toolsFormulating business plans for the overall growth and achievement of top and bottom- line profitabilityEnsure that all brand building strategies / exercise are enforced in all events and in all territoriesLiaison with Media Groups to establish effective brand-specific communication methodologiesPromotions & Events:Identify the upcoming events for promotions and marketing activitiesPlan and implement promotions and event strategies for the available projectsEnsuring that all the marketing materials need for promotions are designed and deliverto the field within the defined timeframe and with the approvals necessary, providingsufficient time at the event to oversee which improvement have to be made.Make sure our outdoor broadcast services are at the best positions (bill boards / hoardings)Ensure time period and minimum timeline of specific project are achievedEnsure that the outdoor media communication is placed with photographs and captionsEnsure consistency in the brand imageProvide innovative solutions and proposals for new POS materials for specific service or projectMedia Groups ManagementPlan and coordinate with media group / agencies for media buyingTrack advertising maintained with the media groups / agenciesEvaluate the success of advertising campaigns and take corrective stepsSet agency deliverables about the communication strategyEnsure utilize internal manpower to achieve quality outputBudgeting & Planning:Prepare the annual marketing budget for HA in consultation with the top management and assign resources to specific services or projects with the break up in terms of campaign, print media and etc.Prepare annual marketing calendar and Product specification catalogsReview the budgets and make recommendations to the management as deemednecessary.Job SpecificationNegotiation skills, Analytical skills, Team Work, Vendor Management, Media/ Event planning, Marketing Management & Planning, Advertising and Promotions, Customer Behavior Analysis, be abreast with current market trends and Decision Making
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