SEO Specialist
The White Hat Company, PakistanOptimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Track, report, and analyze website analytics.
Perform ongoing keyword discovery, expansion and optimization
Research and analyze competitor links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI.
Job SpecificationSolid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manger, Google Search Console, Ahrefs, Cogantive SEO, Semrush, StatCounter)
Experience with A/B and multivariate experiments
In-depth Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Information Technology and Services - Karachi, Pakistan
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