Generate and update website content (products, content, promotions)Work to build traffic & sales via the website (PPC, email marketing provider, e-commerce provider, etc)Plan, define and implement website changes and functional improvementsMaintain and update the online marketing plan for the websiteMonitor key performance indicators on the website and develop plans to improve themJob Specification Key ExperienceUnderstanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)Understanding of order management/customer fulfilment in an e-commerce contextExperience using software like Excel and PhotoshopComputer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)Familiar with data managementPrevious experience of website or e-commerce CMSBasic understanding of Google products such as Webmaster Tools & Analytics would be desirable
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