Generate and update website content (products, content, promotions)
Work to build traffic & sales via the website (PPC, email marketing provider, e-commerce provider, etc)
Plan, define and implement website changes and functional improvements
Maintain and update the online marketing plan for the website
Monitor key performance indicators on the website and develop plans to improve them
Job SpecificationKey ExperienceUnderstanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
Understanding of order management/customer fulfilment in an e-commerce context
Experience using software like Excel and Photoshop
Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
Familiar with data management
Previous experience of website or e-commerce CMS
Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable#J-18808-Ljbffr